Service Agency: New York Design Company Known
                                                                                                                                                                                                                                                                                                                                               


Rockefeller Center (Rockefeller Center) is a city within a city on Fifth Avenue in New York City, New York, USA. Built by the Rockefeller family in 1939, it is one of the
largest urban plans in history.  This area covers an area of 22 acres and consists of 19 buildings, with the ground floor of each building connected. It was recognized
as a National Historic Landmark by the US government in 1987.


                                                                                                                      △Rockefeller Center new and old LOGO contrast


Recently, Rockefeller Center launched a new brand image system designed by New York design company Known. The new visual identity is inspired by the form of the
building itself and the traditional Art Deco style in the building. Through new colors, fonts, typography and graphic design, these visual elements are presented in a more
modern and simple way. It brings the visual language of Rockefeller Center into a new era that pays tribute to the past, and at the same time commemorates the future
of New York's most famous landmark.


                                                                                                                          △Rockefeller Center LOGO evolution



The old LOGO of Rockefeller Center was designed in 2013 by the well-known design company Pentagram. The plan shows the tallness of the building in a clever vision,
just like people standing on the street and looking up. The new LOGO combines elements such as the narrow facade of the 30 Rock building, the central component of
the Rockefeller Center complex, and the floor pattern inside the building.



                                                                                                              △ Rockefeller Center new LOGO








                                                                                                            △New LOGO interpretation










                                                                                                                  △Custom font








                                                                                                △Font design visual reference


                                                                                                                                            △Application display






In addition to the main logo, the new image also contains a series of sub-logos. For example, the Top of the Rock logo on the viewing platform at the top of
Rockefeller Center cuts three vertical lines from the top of the main logo. The Rainbow Room in Rockefeller Center simply turns the text into a ring, reflecting
its special architectural style.

                                                                                                △LOGO series


                                                                                            △ Source of the LOGO of Top of the Rock








                                                                                                           △Top of the Rock Ticket








                                                                                             △Rainbow Room's new and old LOGO









                                                                                                           △ Rainbow Room